Communication Strategy | Art Direction | Copywriting | Photo Shoot | Social Content
Background
Uniqlo enlisted us to lead the way for its Pocketable Parka and MA-1 Blouson series, perfectly timed for the unpredictable fall and winter seasons.
The mission: to elevate these pieces to the status of the go-to outerwear that everyone instinctively reaches for, no matter the weather.
Insight
Today’s consumers expect more from their outerwear. They crave style, but demand functionality—garments that blend seamlessly into their diverse, on-the-go lives.
Strategy
Position Uniqlo’s Outerwear as the ultimate life gear—pieces that merge fashion with function, made for those who embrace the outdoors, no matter the conditions.
The Idea
“Unpredictable Days, Unstoppable Outerwear.”
Execution
We launched a social-first campaign, redefining outerwear by positioning the Pocketable Parka and MA-1 Blouson as essential for any environment.
Through a series of stylish, bite-sized videos and posts on Facebook and Instagram, we showcased brand ambassadors Hazel and Locker, who embody Uniqlo’s ethos of living fully, regardless of the season.
OUTFIT VIDEO SERIES |IG REELS | IG STORIES
Performance Marketing
Our phased performance marketing approach allowed us to target content at the perfect moments, just as the weather shifted, highlighting the adaptive features of these pieces.
From creating buzz at the start to maintaining momentum through the peak of the season, our content was as versatile and resilient as the outerwear itself.
“At Uniqlo, this isn’t just outerwear—it’s LifeWear.”