Online Video | IG Story | OOH | Display Ads | Social Content | Digital Media Strategy
Pinkoi is an Asia’s leading online marketplace for original design goods, digital creations and workshop experiences.
The platform welcomes customers and designers to share ideas, allowing the products to take on personalised styles that suit the lifestyle both sides are passionate.
In 2019 Q3, Pinkoi decided to refresh the brand identity to reach a wider audience and expand the brand presence. To support the communication of this brand refresh exercise, we developed a through-the-line integrated campaign for both Taiwan and Hong Kong markets.
Thematic outdoor billboard
20 designer brands across Taiwan and Hong Kong joined forces with Pinkoi. Each of them represented one of the Pinkoi DNA(s) that they embodied.
The featuring DNA(s) included substance, sense of belonging, diversity, the pursuit of quality, individuality, inclusivity, sincerity, exploratory, and more.
We tailor-made multiple formats of video, the 60-second thematic video for social and in-store POS, 6-second video for YouTube, and 10-second vertical video for Instagram.
We also developed over 40 key visuals with the designer brands, distributed the creatives throughout social networks, billboards at metro stations, bus panels posters, and in-store display.
IG Story showcasing brand DNAs
The audience could see from the multitude of offerings that the merchandises were for not only females but also everyone.
The Pinkoi DNA reminded the viewer with qualities from their intimately-designed lifestyle products, as well as the extraordinary experiences from the variety of services and vendors.
Video materials were adapted into Instagram Story ads, aiming to reach the up and coming young segment.
6-second call-to-action video
Aside from renewing the brand image, Pinkoi gave incentives to attract new customers and motivated inactive customers to make purchases.
Rewards such as welcome gift and first-time shopper discount were offered to new members; while rewards like free shipping were also provided to current members. Such messages were incorporated in 6-seconds bumper videos to drive the new and existing customers to visit our website.
Retargeting display ads
The campaign also employed various retargeting online display ads to drive web traffic and conversions.
We designed bold colours and messages in the ads.
Both tactics attempted to maximise the brand presence on the web and drive call to action.