Online Video | IG Story | Display Ads | Social Content | Digital Media Strategy
“Travellers spend most of their time to plan the trip but always leave the purchase and online research of their travel insurance at the last minute.”
The campaign goal was to build top-of-mind awareness for AXA travel insurance which was not under the radar among most travellers.
We also wanted to educate local customers about AXA travel insurance's comprehensive offerings and unique features.
Most importantly, we wanted to capture the attention of the travellers at this defining micro-moment that would influence their decision.
Bite-sized Stories
We created ten engaging bite-sized stories in various creative formats.
The creatives were all based on the insights gathered from the agents of AXA and its website traffic.
These bite-sized stories not only debug the myths about travel insurance but also show AXA's professionalism in this territory.
After generating leads for enquiries, AXA closed the deals with a travel delight promotion, exclusively for AXA existing customers.