Online Video | IG Story | Display Ads | Social Content | Photography | Digital Media Strategy | Web Development
“With age comes wisdom.
歲 月 教 曉 我 的 事”
Life is a journey of learning. At every stage of our life, we could accumulate different knowledge that makes us wiser and better.
The attempt of this campaign is to rejuvenate the three essential female products for the authentic brand Tong Ren Tang. Instead of promoting the individual female product, the campaign established a conceptual platform that could house the whole female produce line of Tong Ren Tang.
Thematic Video
"With age comes wisdom" is the concept of this campaign.
We produced three mini-campaigns, with online video and social content — each about a life journey of a female at the age of 20, 30, and 40.
Each video speaks the mind of the age group representing a different generation of female individuals.
Each of them has her ambition.
Each of them has her dream to pursue.
Each of them has also become wiser and better.
The Hub of Chinese Medicine's Wisdom
We also integrated the idea with an SEO friendly product website.
The role of the site is to educate female customers at different age group with particular Chinese medicine's wisdom. Meanwhile, the site will provide product recommendations for a specific healing need.
Social Media Activation
The campaign concept of "with age comes wisdom" was also extended as a campaign activation idea. We invited the public to share the most invaluable wisdom which they have learned at their current age.
Each sharing begins with, at the age of ( ), this is the lesson I have learned.
The result was overwhelming. We received thousands of responses from females of different age. No matter they are sweet or sour, each wisdom is unique and authentic.