Branding Building | Social Media Strategy |Content Marketing | OOH
52 Reasons For A Cruise Holiday
Our goal is to promote the Dream Cruise holidays as not just a ship on water but actually an environment for family and friends of all walks of life to bond and enjoy their vacation.
According to a customers' survey, we reckoned that each family member’s vision for a cruise holiday is different. In fact, every cruise travellers might have his/her special dream holiday.
The campaign showcases 52 group portraits featuring genuine personalities. Each of these group has a unique story about their dream holiday. To complement each story, the campaign also echos these dreams with the actual product offerings from the Dream Cruises that suit their diverse desires.
“Fulfil your dream holiday with various facilities and services on Dream Cruises.”
The creatives were presented on Facebook and Instagram in a multi-image format, to show how Dream Cruises helps people to fulfil their dream holiday with various facilities and services.
