Online Video | OOH | Social Content | Digital Media Strategy | Visual Merchandising
In a family, each member plays a unique role
To promote the GIORDANO's winter jacket product line that comes with various sizes for a family, we created a brand design named Team Family to house a series of family-friendly apparel products.
We identified four real families that came from diverse backgrounds and different combination of family members. The only commonality was that each family member carries a unique work title within the family — for example, a young daughter who is also the Chief Entertainment Officer, the elder sister of a family-run restaurant is titled Executive Tasting Manager.
Together we make a warm family
We came up with the tagline "Together we make a warm family 家在一起 就是溫暖" for the Team Family series. Then we developed four 15-second videos and a 30-second mashup video that featured all four families.
The videos showcased each member's unique position in the family and their sweet moments in Giordano's winter jackets.
Visual Merchandising
To maximise the campaign's exposure, we also took parts in making in the shop's window display designs.
We developed photos that optimised images in various dimensions within the stores of GIORDANO.
