Social Content Marketing | Photos | Online Video | Online Activation | E-commerce & Event Website Development
“I have a real love affair with lipstick. It has such strong impact on the face. You feel immediately elegant and chic and it gives the face a lot of strength.”
COMMUNICATION TASK
Boost brand awareness by showcasing the NARS DNA tying with the launch of the new liquid lipstick.
Generate brand engagement through on-site activation and various photo opportunities.
Introduce NARS' Makeup Your Mind services, boost new members' sign-ups, and build word-of-mouth through social media.
Drive online registrations and foot traffic to the ifc shopping mall pop-up store and launch event.
THE IDEA | POWERED BY LIPS
Inspired by the quote of François Nars, the POWERED by LIPS campaign aims to demonstrate the dramatic transformations of versatile images powered by the new color lineup of NARS' liquid lipsticks.
POWERED BY LIPS THEMATIC
To visualize the idea and maximize its visual impact, we launched two versions of the thematic videos, a horizontal version optimized for YouTube, and a vertical version optimized for mobile devices.
Both versions are tagged with a call-to-action message about the pop-up event at the ifc shopping mall.
The online videos + display ads campaign leads to a campaign website site.
POWERED BY LIPS EVENT WEBSITE
A dedicated event website is ready for instant online registrations to enjoy a special NARS' Makeup Your Mind service.
We also aim to drive traffic to the ifc shopping mall pop-up store and launch event.
All registered customers can try out not only the new liquid lipstick but also a mix-and-match trial consultation with a NARS beauty artist.
POP-UP STORE VIRTUAL GUIDE & EVENT MOBILE PASS
A mobile-first event mini-site is also prepared for all registered customers.
They can check in at the launch event and navigate the venue and product information on their mobile phones.
Event check-in | Event guide & navigation | Gift redemption | Pre-order
