Social Content Marketing | Photography | Online Video | Online Activation |Website Development| Interactive OOH
“There are plenty of urban myths about suncare. Most of these myths mislead the public to protect their skin correctly under the sun. ”
To position the SHISEIDO as a suncare expert, we launched a trivia pursuit campaign to test the public about their suncare knowledge.
SHISEIDO would debunk and challenge these myths, together with consumers.
40 Shades of Suncare Myths
Suncare Challenge
40 myths were presented in bite-size animation format.
We showed it the target audience and ask them to decide whether a myth is TRUE or FALSE.
We segmented and distributed these myths to reach the different profile of target customers through Facebook ad networks.
To keep our campaign fresh for our audience, we retargeted the engaged ones with other ad versions from our creative library.
Pop-up Store & Interactive OOH
Pop-up Store
Besides digital channels, we also brought the Suncare Challenge to our consumers in a physical space.
First, we built a wall of interactive video panels in a pop-up promotion area at a high-traffic shopping mall.
Interactive OOH
Moreover, an interactive bus shelter panel had also been designed. It would prompt the pedestrians to take the suncare knowledge challenge while they were waiting for the bus.
After taking the Suncare Challenge, either via online or at the interactive OOH, people could receive a digital coupon for sample redemption.
