Hungry Digital
A Social-First Creative Agency
FindYourStrength_thumbnail.jpg

SHISEIDO Find Your Strength 2018

What is your most precious thing in life?

It may be an object, a person, a belief, something that you hold close to your heart.

The campaign featured 12 influencers from different terrotiroies to share their most precious things in life. Looking through their eyes, we discovered each of them has a unique story. We turned the concept into a series of photographs and showcased them in a charity photo exhibition.

While you protect the apple of your eyes, Shiseido Ultimune protects your skin immunity and takes special care of the skin in the eyes area. This integrated brand campaign covered various social content, digital activation, and an interactive event. It showed the brand's empathy to different issues of the world and also demonstrated its thought leadership.

Social Media Strategy | Content Marketing | Display Advertising | Photography | Online Video | Online Activation | App Development

Artboard 1@2x-100.jpg

Find Your Strength Ultimune

 

SHISEIDO believes every woman has a unique definition of beauty.

Her confidence, her passion, or her faith, is the strength to empower and shape her unique beauty.

However, at different stages of her life, she will face a different challenge.

To live life to the fullness, she needs to be aware of her strength as well as her weakness.

#FindYourStrength is a campaign about the rediscovery journey of different female individuals who is at a different stage of her life.

 

Thematic & Call-To-Action Video

 

SHISEIDO Ultimune is a serum that can enhance skin immunity and reboot youthful skin. The product is broadly welcomed by a wide range of customers at different age groups.

To help its customers to understand the condition of their skin health, SHISEIDO provides a unique skin immunity test, benchmarking with an index number as a result.

Then we identified six spokespersons to represent each group. We also produced six sets of creative under the #FindYourStrength theme but with a different product angle.

We segmented the target audience into six groups. Each group is facing different skincare challenges because of their life stage.

At the end of each video, the spokesperson will not only show her immunity index number but also give a call-to-action message to invite the audience to a SHISEIDO store for the skin immunity test.

 
 

Reason-To-Believe Videos

SHISEIDO understands its customers well and has done numerous satisfaction surveys. The brand has found that its customers at different age group will be intrigued by various product messages.

Therefore we produced six Reason-To-Believe 15-second Videos. We re-targeted a particular version to a specific group of audience based on which thematic video they have engaged with.

 
 
 

#FindYourStrength Content Hub

To better facilitate the engagement and also make the re-targeting efforts more efficient, we built a content hub campaign site to host all the content of the campaign.

Besides, we also provided all the sufficient information about the benefits behind taking the skin immunity test. For example, the results of the skin immunity test made by our spokespersons were clearly illustrated in details, supported by a proprietary data visualisation tool.

UGC (user-generated content) is crucial to amplify word of mouth. Therefore we aggregated all the public Instagram sharing hashtag with #FindYourStrength at this single destination.

SHISEIDO's Skin Sensor Content Marketing

The primary objective of this campaign is to drive potential customers to the store to experience the skin immunity test.

SHISEIDO's Skin Sensor is an exclusive skin measurement device that helps to understand your skin's inherent power.

Leveraging on the first-hand experience of our six spokespersons with the Skin Sensor, we created another batch of call-to-action content to convince our target audience.

The stories were used to re-target the audience at their consideration stage of the marketing funnel.