Hungry Digital
A Social-First Creative Agency
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SHISEIDO Find Your Strength 2017

What is your most precious thing in life?

It may be an object, a person, a belief, something that you hold close to your heart.

The campaign featured 12 influencers from different terrotiroies to share their most precious things in life. Looking through their eyes, we discovered each of them has a unique story. We turned the concept into a series of photographs and showcased them in a charity photo exhibition.

While you protect the apple of your eyes, Shiseido Ultimune protects your skin immunity and takes special care of the skin in the eyes area. This integrated brand campaign covered various social content, digital activation, and an interactive event. It showed the brand's empathy to different issues of the world and also demonstrated its thought leadership.

Social Content Marketing | Photography | Online Video | Online Activation | Web Development

“SHISEIDO champions all females to pursue the meaning of strength that defines their genuine beauty.”

Campaign Objective

To rejuvenate the SHISEIDO ULTIMUNE brand among young female consumers in their mid-twenties.

The Insights

Most of our target audience is at the beginning of their careers. These young individuals might still have doubts about their abilities and be uncertain about their strength to overcome obstacles.

 

The Concept

Every one of us should have our unique interpretation of strength.

Our passion, perseverance, or belief can also be the strength that empowers us to overcome any hurdle.

SHISEIDO champions all females to pursue their own meaning of strength, which defines their genuine beauty.

The Idea

Discover the inner strength that embodies your beauty. #FindYourStrength

 

#FindYourStrength Thematic Video | Gin Lee

 

The Storytelling

The campaign showcases three young female KOCs (Key Opinion Consumers): a singer, a social entrepreneur, and an athlete.

They have just started their careers or are pursuing their dreams.

 

#FindYourStrength Thematic Video | Ren Wan

 

#FindYourStrength

These young female personalities are on a journey of self-exploration and empowerment.

They are delving deep into their inner selves, pondering profound questions, and searching for strength's true meaning as they navigate their lives and share their experiences with others.

 

#FindYourStrength Thematic Video | Vivian Kong

SHISEIDO Skin Immunity Test

We are encouraging our target audience to take part in the #FindYourStrength journey by inviting them to visit a SHISEIDO flagship store for a skin immunity test.

This test will help them evaluate the strengths and weaknesses of their skin condition.

We want to convince the audience that the evaluation procedure is quick and hassle-free, so we are planning to create an online video visualizing the entire user journey experience.

 
 
 

#FindYourStrength Content Hub

To ensure effective engagement and efficient re-targeting efforts, we have developed a mobile-first content hub campaign site to host all campaign-related content.

The content showcases the unique stories of three Key Opinion Customers (KOCs) and their individual #FindYourStrength journey.

Additionally, the website offers comprehensive information about the procedures and benefits of taking the skin immunity test.

The target audience can also conveniently make online bookings through the #FindYourStrength website.