Online Video | Social Content | Digital Media Strategy | OOH | Prints | Display Ads
Philips Men Father's Day 2016
To many of us, fathers serve as beacons of inspiration in our lives.
In honour of Father's Day, Philips Men brought together four celebrity dads, each embodying different archetypes: the tough dad, the kind dad, the playful dad, and the gentleman dad.
Campaign Thematic Video
In a heartfelt video, these celebrity fathers shared their personal experiences of fatherhood, inspiring the audience to share their own stories. Their engaging anecdotes were then transformed into featured content for our social media, creating a connection with our community.
Campaign Activation
The Philips Men brand invited its fans to nominate their fathers as their role models and share a story about how their fathers have influenced their lives. After receiving hundreds of submissions, six touching stories were selected, and the sons/daughters and their fathers were invited to take family portraits.
These portraits were used to create social media content for Philips Men's special Father's Day celebration, honouring these six genuine father figures and their heartwarming stories.
