A Social-First Creative Agency
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Canon Father's Day

Micro Movie | In-store Activation | Social Strategy

My first portrait with dad

On Father’s Day 2016, Canon released a heartwarming online video as a tribute to all fathers who share a passion for photography.

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The video tells the story of a photographer who never felt loved by his father because his father was always focused on photography. As he grows up and becomes a father himself, he also becomes immersed in the world of photography. It's a well-known fact that men often struggle to express their love for their loved ones.


Fortunately, towards the end of the story, our main character finally realizes that he should seize the moment and treasure the days with his father while he still can.

He brings his father to the nostalgic place where they used to go for a photo shoot. He takes the chance to have a family portrait with his dad as a precious father & son moment that will last forever.