Hungry Digital
A Social-First Creative Agency
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Our dads, our role models

To many of us, dads are our role models in life.

On Father’s Day 2016, Philips Men invited four celebrity dads to represent four different types of dads: the tough dad, the kind dad, the playful dad, and the gentleman dad.

In the thematic video, they shared their fatherhood journey and invited the audience to share their stories with us. We picked 6 out of 80+ submissions for a professional photo shoot session and turned them into featured stories for our social content.

The Philips Men brand successfully invited their fans to engage and celebrate their role models.

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Thematic Video | Our dads, our role models