The young generation is our future. Our society should encourage young people to pursue their dreams, especially those who are full of passion and creativity.
Canon invited local dream-chasers, including a musician, a dancer, a product designer, an illustrator, an entrepreneur, and Olympic athlete, to share their stories in the format of online videos, social content and editorials.
Amongst these "Powered by Passion" stories, there is a busker who gets inspirations from filming other musicians and video broadcasting his music online. A coffee shop owner couple shares photos on social media to engage with customers. The Hong Kong Olympic windsurfing team evaluates and improves their performances by documenting their training in videos.
This campaign features Canon 80D, a semi-professional DSLR camera that is also the creative tool to support these young people throughout their journey in pursuing dreams.
