Everyone sees and thinks differently.
Canon Perspectives of Full Framers aims to present photography from various perspectives. We invited a series of young and talented Instagrammers from different backgrounds to collaborate with us. Their nickname is Canon Full Framers.
Each Full Framer has a different perspective on photography as a full-frame camera photographer. The diversified group shared their quote on their passion for photography with us in a 15-second video.
We distributed the content through social media (Primarily Instagram), cinema, TV and outdoor ads. The campaign gave the public a broad and diversified view on photography and added a fresh and energetic tone for Canon.
@lielaine
