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Our goal is to promote the Dream Cruises holidays as a family/group event suitable for people from all walks of life.
According to a customers' survey, we reckoned that the reasons behind each family's member for a cruise holiday are diverse.
In fact, every cruise travellers might have his/her special dream holiday.
The campaign showcases 52 group portraits featuring genuine personalities. Each of these group has a unique story about their dream holiday. To complement each story, the campaign also echos these dreams with the actual product offerings from the Dream Cruises that suit their diverse desire.