Enter Hong Kong actor-director Nick Cheung (張家輝) and his recent film, Peg O' My Heart (《贖夢》). Without spending a dime on traditional advertising, Cheung turned social media into his personal playground. The result? An irresistibly human campaign that went viral and captured thousands of hearts.
Read MoreThreads, formerly known as Twitter, was quickly hailed as the "Twitter killer" and has swiftly become the fastest-growing social media platform globally. As of Jan 2024, Threads boasts around 160 million users worldwide.
Despite Twitter's historically lukewarm reception in the Chinese social media market, Threads has successfully garnered a significant active user base in Hong Kong, which is a notable accomplishment over a year after its global launch.
In a twist of events, many Hong Kong users have even begun using Threads (mainly in Cantonese) as an alternative to local forums, with some claiming it has surpassed the popularity of LIHKG, one of the most well-known forums in the city.
Read MoreThreads is integrated with Instagram. You can use your Instagram account to log in to Threads, follow the same accounts, and share your Threads posts to your Instagram stories or as links. This makes it easy to cross-promote your content and reach your existing audience.
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